We share the stuff moms know (but that few share)! – Local products, costs in Rands, checklists for every stage, the best mom hacks, real and raw stories – and even the stuff you’re too scared to ask your mom friends about.
The First-time Ma (FTM) Bundle
Wondering what baby products to buy, what to do next and what’s happening to your body?
Grab the First-time Ma Bundle – it’s the pregnancy manual every mom wishes they had (including me!). It will make sure you don’t have to bug your mom friends with a kazillion questions about pregnancy, baby products, birth prep, breastfeeding & pumping! No more Googling, no more feeling overwhelmed or unsure what to do next.
Ready for a stress-free pregnancy where every decision feels easy and exciting?
The Post-birth Survival Kit
No one warned me how messy those first weeks of motherhood would be. But it’s MESSY! – You’re tired, you’re unsure what comes next, you worry if what you’re doing is right.
I remember feeling alone and completely lost. Even when I connected with other moms, there were just too many questions to ask them everything.
That’s why I created the Post-Birth Survival Kit – it’s all the info I wish I had back then. It’s got everything you need to survive (and thrive!) in those first few months.
Trust me – you don’t want to be panic-Googling at 2am, or bombarding your mom chat with questions every single day.
We’ve helped +950 first-time moms,
now it’s your turn.
Hover over their photos to see how it changed everything for them.
Scroll through and click on their photo to see how our guides changed everything for them.
Don’t wait any longer,
Choose a bundle ↓
The First-time Ma Bundle
Just found out you’re pregnant – grab this bundle first!
You’ll get South African pregnancy guides with the answers you actually need.
You’ll go from clueless to confident before the day is over.
The Post-birth Survival Kit
The biggest mistake most first-time moms make → Not preparing for motherhood.
This bundle will prepare YOU for motherhood – so you can thrive as a new mom in South Africa.
You need to grab this before you have your baby! Don’t wait!
"Best thing I bought my entire pregnancy!" - Nicole Da Silva
“Bought the guides, no regrets.”
“If you’re thinking about it, do it!”










"I wish I had the First-time Ma bundle from day one of my pregnancy." - Bianca Bakke
"I wish I had the First-time Ma bundle from day one of my pregnancy." - Bianca Bakke

"Your guides have given me the confidence to navigate pregnancy on my own terms" - Hayley Doron-Weil
"Pregnancy is so much easier when you have clear, South African specific advice like this, that you can trust!"
“Hello Ma was such a relief during my pregnancy! As a first-time mom, I felt totally overwhelmed by all the advice out there, but the First-Time Ma Bundle really stood out. It offered clear, practical, and reassuring guidance specifically for South African moms-to-be.
What I loved most was how it covered the essentials you don’t think of – like setting up your medical aid in time for birth. I had no idea where to start with that! The product recommendations were also a game-changer, focusing on budget-friendly essentials rather than overwhelming me with endless buys.
The First-Time Ma Bundle made my pregnancy so much easier, and I’d recommend it to any first-time mom who needs clear, South African specific advice they can trust!”– Thandile Chinyavanhu
It’s a no-brainer – go for it!
Grab a bundle ↓
A message from our founder, Daniella.
Baby shopping can be EASY - get the FREE guide (+ checklist!)
Make sure you have the right things ready before your baby arrives!
Hello! I'm Daniella Kilpatrick
The mom behind Hello Ma, let’s connect!