We share the stuff moms know (but that few share)! – Local products, costs in Rands, checklists for every stage, the best mom hacks, real and raw stories – and even the stuff you’re too scared to ask your mom friends about.

The First-time Ma (FTM) Bundle

Wondering what baby products to buy, what to do next and what’s happening to your body? 

Grab the First-time Ma Bundle – it’s the pregnancy manual every mom wishes they had (including me!). It will make sure you don’t have to bug your mom friends with a kazillion questions about pregnancy, baby products, birth prep, breastfeeding & pumping! No more Googling, no more feeling overwhelmed or unsure what to do next.

Ready for a stress-free pregnancy where every decision feels easy and exciting?

The Post-birth Survival Kit

No one warned me how messy those first weeks of motherhood would be. But it’s MESSY! – You’re tired, you’re unsure what comes next, you worry if what you’re doing is right.

I remember feeling alone and completely lost. Even when I connected with other moms, there were just too many questions to ask them everything.

That’s why I created the Post-Birth Survival Kit – it’s all the info I wish I had back then. It’s got everything you need to survive (and thrive!) in those first few months.

Trust me – you don’t want to be panic-Googling at 2am, or bombarding your mom chat with questions every single day.

We’ve helped +950 first-time moms,

now it’s your turn.

Hover over their photos to see how it changed everything for them.

Scroll through and click on their photo to see how our guides changed everything for them.

Don’t wait any longer, 

Choose a bundle ↓

The First-time Ma Bundle

Just found out you’re pregnant – grab this bundle first!

You’ll get South African pregnancy guides with the answers you actually need.

You’ll go from clueless to confident before the day is over.

The Post-birth Survival Kit

The biggest mistake most first-time moms make → Not preparing for motherhood.

This bundle will prepare YOU for motherhood – so you can thrive as a new mom in South Africa.

You need to grab this before you have your baby! Don’t wait!

"Best thing I bought my entire pregnancy!" - Nicole Da Silva

If you asked a mom:
 
“What was the best thing you bought during your pregnancy?”
 
They probably won’t mention the expensive cot with oak slats or the fancy stroller with all the bells and whistles they spent months obsessing over.
 
What they will mention?
 
Something that made their life a whole lot easier.
 
Expecting mom, Nicole Da Silva, was no different.
Nicole said her #1 pregnancy purchase was the First-Time Ma Bundle.
 
“Best thing I bought my entire pregnancy.”
“Bought the guides, no regrets.”
“If you’re thinking about it, do it!”

"I wish I had the First-time Ma bundle from day one of my pregnancy." - Bianca Bakke

→  It would have saved me so much time.
→  It puts your mind at ease, and normalizes what you’re going through.
→  Great notes and tips for medical aid.
→  My husband was stressing about finances, but now I can assist him with things I learnt in the bundle.

"I wish I had the First-time Ma bundle from day one of my pregnancy." - Bianca Bakke

→  It would have saved me so much time.
→  It puts your mind at ease, and normalizes what you’re going through.
→  Great notes and tips for medical aid.
→  My husband was stressing about finances, but now I can assist him with things I learnt in the bundle.

"Your guides have given me the confidence to navigate pregnancy on my own terms" - Hayley Doron-Weil

So many expecting moms find themselves – confused, overwhelmed, and second-guessing everything.
 
But imagine having the confidence to navigate pregnancy on your own terms like Hayley and 850+ other expecting moms who used the Hello Ma guides? 
 
That’s the dream right?!
I'm so glad I bought the guides before I fell pregnant!
"Reading the First-time Ma bundle before I fell pregnant gave me the best head start once I was actually pregnant. I wasn’t overwhelmed because I knew exactly what to do & I stayed calm and organized through it all.”
- Jade Du Toit -
The guides made motherhood less scary.
"They answered so many of my awkward questions I was too scared to ask my friends about. They helped me feel so much more prepared with a real and raw view of what to expect from bump to baby and beyond.”
- Candice Butts -
As an OBGYN, I thought breastfeeding would be easy.
"But a week in, I was a total mess, I didn't know what I was doing and I was ready to give up. That's when I bought the Breastfeeding Guide - it was a total game changer! It gave me the confidence and tips I needed, and now I’m happily breastfeeding 7 months later!"
- Cait De Sousa -
BEST GIFT EVER!
"My best friend bought the guides for me when I fell pregnant and wow! BEST GIFT EVER! Even my husband enjoyed reading them. I love that they are South African specific, so real and raw, and quick to read."
- Jade Dare-Marias -
The guides blew me away!
"They were way more helpful than I ever expected. From answering questions I didn't even know I was supposed to ask, to helping me comb through the endless baby products."
- Elaine Visser -
I wish I had these guides from the start of my pregnancy.
I LOVED the guides! They helped me get to know all the little (and bigger) things that no one really tells you about… but that you’re kind of just expected to know. The check lists are great! There are also so many things I didn’t even think about! Thank you so much for sharing your stories too!
- Sheena Schwulst -

"Pregnancy is so much easier when you have clear, South African specific advice like this, that you can trust!"

“Hello Ma was such a relief during my pregnancy! As a first-time mom, I felt totally overwhelmed by all the advice out there, but the First-Time Ma Bundle really stood out. It offered clear, practical, and reassuring guidance specifically for South African moms-to-be.

What I loved most was how it covered the essentials you don’t think of – like setting up your medical aid in time for birth. I had no idea where to start with that! The product recommendations were also a game-changer, focusing on budget-friendly essentials rather than overwhelming me with endless buys.

The First-Time Ma Bundle made my pregnancy so much easier, and I’d recommend it to any first-time mom who needs clear, South African specific advice they can trust!”– Thandile Chinyavanhu

It’s a no-brainer – go for it!

Grab a bundle ↓

The First-time Ma Bundle

Just found out you’re pregnant – grab this bundle first!

The Post-birth Survival Kit

Grab this bundle to start preparing YOU for motherhood.

A message from our founder, Daniella.

We help you
budget.
We help you
plan ahead.
We help you
make decisions.
We give you
mom experience.
We give you
confidence.
We share the stuff
no one else does.

Baby shopping can be EASY - get the FREE guide (+ checklist!)

Make sure you have the right things ready before your baby arrives!

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