All guides are digital PDFs that you can easily download and print at home.

No hard copies will be delivered – so no need to wait for a courier!

So easy!

Just add the guides to your cart and check out like normal. You’ve got two options:

1. Put your own details in – you’ll get the files to download and can send them to your friend directly
2. Put your friend’s details in – and the guides will be emailed straight to their inbox. Just a heads up – they will also get the invoice if you choose this route.

You can grab them before you’re even pregnant! But here’s a guide for timing:

• Planning to start a family? → Get the First-Time Ma Bundle so you’re ready from the moment you see those two lines.
• In your first trimester? → Definitely get the First-Time Ma Bundle.
• Starting to buy baby stuff? → It’s time for the Baby Shopping Guides!
• Second trimester and beyond? → Grab the Post-Birth Survival Kit now so you can prep for life after birth before things get hectic.

Yes!

The guides are packed with information that helps you feel confident, ask the right questions, and make informed decisions – wherever you are in the world.

That being said, we do refer to South African products and include links to local shops, so you might need to source similar alternatives in your own country.

The guides were created with first-time moms in mind – but they’re 100% helpful for second or third-time moms too.

Honestly, you forget so much between babies, and there’s tons of small things you might’ve missed the first time around.

I’ve had loads of second-time moms grab the guides and say it helped them just as much!

Absolutely – I actually encourage them to!

The guides are written in a way that supports both of you, and there’s a lot in there that can help your partner feel more confident and involved too.

Our Hello Ma guides are packed with personal stories, tips, hacks, and practical advice that have been tried and loved by many South African parents. Think of it like chatting to a big sister or mom friend who’s been there, done that.

I’m not a medical professional, and nothing I share is medical advice. I share my own experiences, plus information from trusted sources, professionals in my network, and other moms in our community. I do my best to make sure what I share is accurate and based on reliable information – but it’s always important to check anything health-related with your doctor, paediatrician, or OBGYN.

Your safety (and your baby’s) comes first, so the final call on what’s right for you rests with you. We can’t be held responsible for any outcomes from following the information in our guides

Delivery of the guides to your mailbox is instant, but sometimes certain email providers take a little longer to deliver our emails, and others might tuck them away in your Promotions or Spam folder.

If you still can’t find your guides after a few minutes, just pop me an email at letschat@helloma.co.za with your order number or invoice, and I’ll send them straight to you.

Please note: I’ll get back to you as soon as possible during office hours, so there might be a short wait if you message outside those times.

Because all of us guides are digital, we can’t offer any refunds.